For architects to start agitating instead of calming, they must turn against their own discipline, shaking ancient and contemporary assumptions in order to shake the occupant, or shake the very idea of the occupant. There has to be a tactical redefinition of the client, program, construction, publication, ethics, and so on. Architectural agitators must be disloyal to their disciplinary norms. Architecture can only shake us when it takes the risk of not being called architecture. The challenge to architects is to challenge architecture, to shake us, and keep shaking. The concept of the architect must be expanded. Role models can be found in the most unlikely of places.