Archived entries for subjectivation

Confundimos casi cualquier cosa con una relación, una especie de comunidad…

“Hay por ahí un mundo tan nuevo, tan aleatorio, tan desvinculado que nos pone en peligro a todos. Hablamos por Internet, hacemos 'amigos' sin saber con quién estamos hablando realmente…, follamos con desconocidos. Confundimos casi cualquier cosa con una relación, una especie de comunidad, y sin embargo, cuando estamos con nuestros familiares, con nuestro vecindario, estamos a oscuras, sufrimos un cortocircuito y recaemos de inmediato en la versión digitalizada; es más fácil, porque podemos ser nosotros mismos y nuestro ego de fantasía al mismo tiempo, y ambos pesan lo mismo.”

Ojalá nos perdonen, A.M. Homes

Subjectivation is not a flowering of autonomy and freedom; it’s the end product of procedures that train an individual in compliance and docility

“1. Subjectivation is not a flowering of autonomy and freedom; it’s the end product of procedures that train an individual in compliance and docility. One accepts structuring codes in exchange for an internal psychic coherence. Becoming yourself is not a growth process but a surrender of possibilities that we learn to regard as egregious, unbecoming. “Being yourself” is inherently limiting. It is liberatory only in the sense of freeing one temporarily from existential doubts. (Not a small thing!) So the social order is protected not by preventing “self-expression” and identity formation but encouraging it as a way of forcing people to limit and discipline themselves — to take responsibility for building and cleaning their own cage. Thus, the dissemination of social-media platforms becomes a flexible tool for social control. The more that individuals express through these codified, networked, formatted means to construct a “personal brand” identity, the more they self-assimilate, adopting the incentive structures of capitalist social order as their own. (The machinations of Big Data make this more obvious. The more data you supply, the more the algorithms can determine your reality.) Expunge the seriality built into these platforms, embrace a more radical form of difference.”

via Social Media Is Not Self-Expression – Rob Horning, Marginal Utility.



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